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🙋♂️ Who I am:
Storytelling’s my thing.
I believe stories are tools for changing the future.
I’ve spent the past decade crafting + telling stories about tech.
In my experience, the best stories come out of collaborating, not delegating.
I’m at my best when helping visionary founders express the future they see.
I believe great messages are like first principles. If you can express an essential truth cogently, the rest is distribution.
Read on for more about my work + skills, or just give me a shout.
🛠️ What I do:
🗞️ Public relations
10+ years experience.
I started my career working for PR agencies focused on the tech sector, and have been a hands-on public relations practitioner ever since. My comms expertise spans corporate, consumer, product, B2B and public affairs.
I’ve gained the lion’s share of my experience representing VC-backed growth companies in tech, and have announced over $1B in venture funding to date.
My biggest passion lies in working directly with purpose-driven executives to craft compelling, unique, impactful messages out of what they think, know, and believe.
🖊️ Messaging & ghostwriting
7+ years experience
Writing’s at the core of what I do. I love applying my discipline in its most fundamental form: Helping others express what they want to say about what they know and think
Developing messages that work flexibly across internal, owned, and third-party surfaces is my wheelhouse. I’ve written and placed dozens of bylines in top-tier tech and business publications, I’ve been the CEO’s trusted writing partner in crafting and delivering the biggest news (good, bad, and ugly), and I’ve crafted original perspectives for leaders that play well onstage and online.
Always happy to share examples on request.
📱 Social media
5+ years experience.
My social media experience started with my first big project at GetYourGuide: I rethought and relaunched the company’s social channels, and scaled them 500%+ as key marketing surfaces for its consumer brand.
At Pitch, I lead the team that owns our social strategy. I also work directly with our leaders to develop content for their personal accounts. We produce storytelling that raises awareness for Pitch on the basis of our product’s purpose, our authority on presenting, and our unique views on fundraising, sales, design and more.
💼 Where I’ve worked:
Pitch
I currently lead communications at Pitch, a next-generation presentation tool. My in-house team owns awareness-building efforts across earned, owned and paid channels. We achieve that by crafting and distributing original brand content, engaging visual storytelling, and unique industry perspectives together with our leadership team.
GetYourGuide
Head of Communications
Berlin (May 2017 - Dec 2020)
Promotions:
- PR Manager (2017-2018)
- PR Lead (2018-2020)
I built PR, corporate communications and social media from the ground up at GetYourGuide, a global travel brand and European technology unicorn. As a founding member of the Brand team, I participated in scaling the function from scratch to a department of 35+ marketers and creatives.
Mission North
Senior Media Associate
NYC (May 2015 - May 2017)
Promotions:
- Senior Associate (2015-2016)
At Mission North, an independent tech PR agency previously known as Bateman Group, I led press relations strategy as a member of the Media Practice. I built deep press relationships, and gave counsel on strategy & tactics across account teams to drive coverage & results for B2B & B2C clients.
Hotwire PR
Senior Program Executive
NYC (July 2013 - May 2015)
Promotions:
- Program Executive (2014-2015)
- Assoc. Program Executive (2013-2014)
I started my career at Hotwire PR, where I learned the fundamentals of media relations, client service, content creation, and tracking & metrics, and earned two promotions. In March 2015, as part of Hotwire’s Global Exchange program, I spent 4 weeks interning in the agency’s Munich and Frankfurt offices.
📚 Where I’ve studied:
The George Washington University
B.A. in Communications, German Language & Literature (Magna cum laude)
Washington, D.C. (2009-2013)
Lambda Pi Eta Communications Honor Society, Order of Omega Greek Honor Society
📬 Get in touch:
💌 Email: wgluckin@gmail.com
🐦 Twitter: @wgluckin
🤝 LinkedIn: Will Gluckin
☕ or let’s just meet IRL for coffee