Storytelling’s my thing.

I believe stories are tools for changing the future.

I’ve spent the past decade crafting + telling stories about tech.

In my experience, the best stories come out of collaborating, not delegating.

I’m at my best when helping visionary founders express the future they see.

I believe great messages are like first principles. If you can express an essential truth cogently, the rest is distribution.

Read on for more about my work + skills, or just give me a shout.

Head of Communications

Berlin (February 2021 - present)

📧: will@pitch.com

🔗: pitch.com/press

🐦: @pitch

I currently lead communications at Pitch, a next-generation presentation tool. My in-house team owns awareness-building efforts across earned, owned and paid channels. We achieve that by crafting and distributing original brand content, engaging visual storytelling, and unique industry perspectives together with our leadership team.

Head of Communications

Berlin (May 2017 - Dec 2020)

Promotions:

• PR Manager (2017-2018)
• PR Lead (2018-2020)

I built PR, corporate communications and social media from the ground up at GetYourGuide, a global travel brand and European technology unicorn. As a founding member of the Brand team, I participated in scaling the function from scratch to a department of 35+ marketers and creatives.

Senior Media Associate

NYC (May 2015 - May 2017)

Promotions:

• Senior Associate (2015-2016)

At Mission North, an independent tech PR agency previously known as Bateman Group, I led press relations strategy as a member of the Media Practice. I built deep press relationships, and gave counsel on strategy & tactics across account teams to drive coverage & results for B2B & B2C clients.

Senior Program Executive

NYC (July 2013 - May 2015)

Promotions:

• Program Executive (2014-2015)
• Assoc. Program Executive (2013-2014)

I started my career at Hotwire PR, where I learned the fundamentals of media relations, client service, content creation, and tracking & metrics, and earned two promotions. In March 2015, as part of Hotwire’s Global Exchange program, I spent 4 weeks interning in the agency’s Munich and Frankfurt offices.